Hello, I’m Donal, a UX leader with over 12 years of experience designing simple, sophisticated software for enterprises and high-growth startups.
I specialise in solving complex product challenges through deep user research, translating interviews, usability testing and behavioural insights into clear, minimalist solutions that improve user outcomes and drive measurable impact.
I combine hands-on design with strategic leadership, partnering with product, engineering and business teams to deliver scalable, research-led solutions at pace.
My work has contributed to winning the Deloitte Financial Services Innovation Awards in 2021 and to Northern Trust being named the FT’s Best Digital Bank in Wealth Management in 2025.
Custom Dashboards - Crowdstrike
Redesign — Custom dashboards experience driving +39% MAU & faster threat response, used by security teams globally
Leadership summary
Radar risk Intelligence - Aylien
0→1 Product — Risk intelligence UI achieving product-market fit & enabling acquisition, used by enterprise analysts worldwide. Radar has won two Deloitte Financial Services Innovation awards, read more about it here!
Authentication - Northern Trust
Authentication Redesign — Reduced MFA friction while strengthening compliance, supporting global wealth clients
Motor Quote Re-design - Allianz
Redesign — Streamlined mobile quote flow improving completion rates, used by 100K+ customers annually
Apps Usage- Microsoft Teams
Enterprise Analytics — Adoption insights improving frontline optimization, used across 100K+ enterprise users
Making Pensions Easy - Lloyds Banking Group
Service Redesign — Simplified contributions journey improving completion & clarity, serving millions of UK customers
Data-driven Crime Search - Accenture
0→1 Intelligence Platform — Accelerates investigative search across policing datasets, supporting thousands of active cases
Awards & Publications:
Designing for Trust and Safety with Ai augmented systems (Jan 2026) - Substack here
AI design Generators and the Endowment Effect (Jan 2026) - Substack here
Best Private Bank for digital wealth planning (May 2025) - Financial Times
Overall Winner - Deloitte financial services innovation awards (June 2021) - Irish Times
Most Disruptive Fintech - Deloitte financial services innovation awards (June 2021) - Irish Times
How Small Data can make a big impact on AI - Harvard Business Review (Feb 2020) - Harvad Business Review
Creating the Symbiotic AI Workforce of the Future - MIT Sloan (Oct 2019) - MIT Sloan
Voluntary:
Judge - AI Ireland Awards 2023
Mentor - The Big Idea 2022
Founder - Jobkey.ai