I’m Donal, a product-focused designer with 10+ years’ experience across fintech, AI, and enterprise platforms.
I’ve led 0–1 products in regulated environments, focusing on onboarding, financial workflows, and systems that drive conversion and growth across global markets.
I combine deep user research with data to inform product decisions at scale.
I am proud to say that my work has won the Overall winner in Deloitte’s Financial Tech innovation awards 2021, contributed to Northern Trust winning best private bank in U.S for wealth planning by Financial Times. I have also judged the 2023 AI Ireland Awards and The Big Idea 2020 (Irish school students innovation programme).
MAIA - Mastercard’s Agentic AI platform
Jobkey.ai - AI product launch
Radar risk Intelligence - Aylien
0→1 Product — Risk intelligence UI achieving product-market fit & enabling acquisition, used by enterprise analysts worldwide. Radar has won two Deloitte Financial Services Innovation awards, read more about it here!
Authentication - Northern Trust
Authentication Redesign — Reduced MFA friction while strengthening compliance, supporting global wealth clients
Pension Payment methods - Lloyds Banking Group
Service Redesign — Simplified contributions journey improving completion & clarity, serving millions of UK customers
German Energy Trading - ENBW
Motor Quote Re-design - Allianz
Redesign — Streamlined mobile quote flow improving completion rates, used by 100K+ customers annually
Apps Usage- Microsoft Teams
Enterprise Analytics — Adoption insights improving frontline optimization, used across 100K+ enterprise users
Crowdstrike - Custom Dashboards
Future of Work - Automation & Job Displacement
Data-driven Crime Search - Accenture
0→1 Intelligence Platform — Accelerates investigative search across policing datasets, supporting thousands of active cases
Location based property search
0→1 Product — Location based property search, voluntarily launched with a team of 2
Awards & Publications:
Designing for Trust and Safety with Ai augmented systems (Jan 2026) - Substack here
AI design Generators and the Endowment Effect (Jan 2026) - Substack here
Best Private Bank for digital wealth planning (May 2025) - Financial Times
Overall Winner - Deloitte financial services innovation awards (June 2021) - Irish Times
Most Disruptive Fintech - Deloitte financial services innovation awards (June 2021) - Irish Times
How Small Data can make a big impact on AI - Harvard Business Review (Feb 2020) - Harvad Business Review
Creating the Symbiotic AI Workforce of the Future - MIT Sloan (Oct 2019) - MIT Sloan
Voluntary:
Judge - AI Ireland Awards 2023
Mentor - The Big Idea 2022
Founder - Jobkey.ai