Managing Software at scale - Dell.com
Dell – Leading Design Enablement for Data Products
At Dell, I was brought in to lead design for a suite of internal data-access tools on Dell.com—platforms used by millions of customers to self-serve product information, diagnostics, and support. While the scope of work was highly technical and data-driven, my primary focus was growing design capability within the team and driving consistency across a fragmented product landscape.
Design Leadership & Team Enablement
As the senior design lead embedded in Dell’s data and digital commerce teams, I supported and mentored a distributed group of designers—ranging from junior ICs to mid-level contributors. My leadership focused on:
Elevating Design Maturity
Introduced systems thinking and user-centered planning into environments that were historically engineering-led. Helped designers shift from tactical wireframing to outcomes-focused design.
Coaching & Feedback
Ran weekly critique sessions and 1:1 mentorship to develop team members’ craft, storytelling, and stakeholder communication. Several junior designers took on expanded ownership of initiatives during my time there.
Cross-Team Consistency
Championed a unified design language and component logic across multiple workstreams, reducing design drift and increasing reuse across teams.
Bridging Gaps with Product & Engineering
Empowered designers to participate earlier in planning cycles and roadmap discussions, improving alignment and reducing downstream design rework.
Outcomes
Streamlined self-service journeys used by millions of customers, reducing error rates and support calls.
Coached designers who went on to lead their own workstreams and present in cross-functional reviews.
Helped reduce dev/design handoff time through increased system alignment and stronger upstream collaboration.
Why It Matters
At Dell, I wasn’t just designing—I was enabling other designers to grow and succeed in a complex, matrixed enterprise. I led by example, created space for others to thrive, and ensured design remained a strategic function in a highly technical environment.
This reflects how I lead: by scaling through people, building clarity, and empowering designers to do the best work of their career
The software centre allows millions of enterprise users to manage their software and hardware for their teams at scale.
They can create and tailor user groups to reflect teams in their respective organisation and assign bespoke product groups to their respective teams, to get companies up and running swiftly.
