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Description
A minimalist user-interface re-design across all consumer facing platforms, to enhance brand affinity, usability and revenue.
The problem
Groupon had a cumboursome, legacy online product, with ample amounts of text description meta-data and pricing options, so much so, that after initial research it was clear users did not understand how to find value amidst the noise. Furthermore, it’s UI was generic and not affiliated with the brand in any way.
Outcome
Re-designed groupon’s consumer facing platform leveraging ultra minimalism and reduction.
Comprehensive study on brand in UI across competitors.
A cultural shift towards minimalism and value.
A fresh UI intertwined in Groupon’s brand, where the two represent each other, increasing brand affinity.
Persuaded key leaders and teams to adopt the new language and bring Groupon into the modern era.
